Server Side Google Analytics Tracking


So for whatever reason I always thought this was “impossible” and google really only had it set up so that you could send GA¬†events via js on the front-end. Looks like I was definitely wrong. Just wanted to pass along this article that makes sending GA events, GA pageviews ect really easy:¬† Think they repository they provide is actually built for wordpress/php but the concepts are pretty wasy to follow in the code so obviously you can do this with any backend platform really.